New date 8 - 11 March 2007
Tourism Meets Jazz - New Tools for Regional Marketing (in English)
Salon Lloyd 24 April 2009 / 12:30 pm - 1:30 pm Whilst in its classical market segments the music industry is currently leading a rather dull existence, festivals are having a feast. Pleasure in music, and above all in jazz, continues to be strong. The last decade in the festival landscape was marked by fresh concepts in the jazz world and experimental contexts. Jazz doesn’t even smell strange anymore. Live jazz is fresh and (particularly in the festival seasons) is enjoying a revival. So it’s not surprising that culture and tourism are moving closer together. When searching for innovative concepts, uniqueness and exciting experiences the path leads directly to jazz. Wolfgang R. Rauscher, the editor of the Swiss/ Austrian culture magazine “jazzzeit” talks to specialists from the event organisation and tourism scenes – since Montreux, where it all began... Presenter: Wolfgang Rauscher Speakers: Claude Nobs > Dr. Klaus Sondergeld > Andreas Kolb > Klaus Widmann > Christian Kresse
All in One – Reality in the music business (in English)
Salon Lloyd 24 April 2009 / 3:30 pm - 4:10 pm What is in the meantime common practice in the pop business is now starting to play a role in jazz, too: So-called 360° contracts are signed with which the record companies participate in all the artists’ rights and thus in concert revenues, CD sales, merchandising, sponsoring, publishing rights, ring tones, etc. The artist becomes a brand and can easily lose his independence. What is the current situation? Introduction: Oliver Heinz > Michael v. Rothkirch
All in One - Fusion of Music Marketing (in English)
Salon Lloyd 24 April 2009 / 4:15 pm - 5:00 pm What is becoming a trend for big record companies has long been necessary in quite a different way for the survival of independent companies in the jazz scene: diversification along the value-adding chain. Record companies that organise their own sales, run their own clubs, organise festivals, or operate an agency or a publishing house seem to be better equipped in a crisis than mono-professional enterprises. Some musicians are in the meantime even their own company. But is multi-functioning always only a blessing? Presenter: Paul Gompes Speakers: Mehmet Uluğ > Uli Balß > Nils Landgren > Gaston Waltzing
The Future of Jazz Radio - Is Radio Becoming MySpace (in English)
Salon Oslo 25 April 2009 / 10:15 am - 11:30 am As a continuation of the jazzahead! panel “The Future of Jazz in Public Radio” the topic shall concentrate on the differences between new music platforms in the internet and classical radio. Discussing if the internet movement is a chance or a disaster for broadcasting, one question brings out new ones: Is myspace the ultimate realization of Brecht’s radio theory according to which traditional radio is just a distribution apparatus? Does myspace achieve this goal? Who is the consumer, and who the producer? What kind of society does a social network like myspace aim at? And let's see what’s up with the radio tradition: Is moderation really needed or just old fashioned? Are more and more radios transmitting more and more material for less and less people, until all material will be transmitted for nobody? And last but not least: What does this mean for so called minority music like jazz or is sound drowning into white noise? Presenter: David Francis Speakers: Alex Webb > Oliver Poche > Markus Partanen
Audience development for young listeners – Something jazz needs? > presented by Beluga Shipping and jazzzeitung (open public, in German)
Salon Oslo 25 April 2009 / 1:30 pm - 2:30 pm (in German only) In the classical music sector which has to struggle more with older audiences, professional audience development is already established. Jazz still has some catching up to do here. Jazz music for musical youngsters and audience development projects for this target group are rare. But they exist, and on the joint panel of Beluga and jazzzeitung at jazzahead! some of them will be presented and examined to find out where high-quality musical education is pursued or where the focus is on the commercial aspects of gaining audiences. Presenter: Andreas Kolb Speakers: Dr. Hans Herwig Geyer > Prof. Martin Classen > Christoph Becher > Dr. Peter Ortmann presented by &